© 2011 - 2017 CURTIS MEADS.  ALL RIGHTS RESERVED. MINUS THE ILLUSION IS A TRADEMARK AND PRODUCT OF CURTIS MEADS. ALL CONCEPTS, DESIGNS, IMAGERY, WRITING AND ARTWORK 
CONTAINED WITHIN THIS SITE ARE THE PROPERTY OF CURTIS MEADS AND MAY NOT BE USED WITHOUT THE EXPRESS PERMISSION OF CURTIS MEADS.

Minus the illusion, produces original design and high quality products, as a need for expression, guided by the hope of serving humanity and the Earth; as well as, empowering the individual and the collective.The effects are resonating. The objective is to make products that do far more than look and feel good. It's more than t-shirts. It's a distinct experience.

Approximately 80% of our goods are domestically produced and assembled. 100% of our products are locally printed and finished. A principled approach, the modest scale of this company and volumes, factor greatly in costs and pricing. In pursuit of providing more accessibility and, hopeful affordability, preordering may be offered. One reason is to give more leverage for price reductions, offering 10-20% off. Another is to provide an opportunity for the customer to secure color and size, in their desired product. The goal is a mutually beneficial experience.

The people not only inspire much of this work; they are what have clearly and continually prove to be the contribution to it's sustenance. As this, as well as, any other platform, are fundamentally powered by the people.