© 2011 - 2019 CURTIS MEADS.  ALL RIGHTS RESERVED. MINUS THE ILLUSION IS A TRADEMARK AND PRODUCT OF CURTIS MEADS. ALL CONCEPTS, DESIGNS, IMAGERY, WRITING AND ARTWORK 

CONTAINED WITHIN THIS SITE ARE THE PROPERTY OF CURTIS MEADS AND MAY NOT BE USED WITHOUT THE EXPRESS PERMISSION OF CURTIS MEADS.

This is more than a brand. It's an experience. This is a design platform focused on presenting ideas of relevance, individual and collective empowerment, and a substantive nature.

In 2003, substance was revealed. An artist and his vehicle for design operated without concern for the trends of the day or fashion. Original concepts and design with purpose have been essential. Art and the message matter most. Having experience in a variety of media, t-shirts and apparel have been the canvas and the billboard.

The people and the earth we call home are the priorities. An audience has been empowered and positively impacted, as a community exists and grows. In 2011, minus the illusion became the continuation of this mission.

The people of Earth share so much in common. The objective is to penetrate the surface, expose our common ground and raise the collective voice. By stripping the illusion, a glimpse into a beings substance is revealed. That simple glance can also unearth a recognition of shared states of mind. Who and what we are, breaks free of labels and the surface, focusing on what is of true value: one's essence and their priorities; as well as, the inclusive and collective benefit.

More than cloth and ink, this is the result of form, function and purpose. 

It is born from substance and is...